Joachim Rotteveel is an artist based in The Hague, who utilizes recent technologies to reflect on present-day culture. In the 90s at the Art Academy St-Joost he practiced primarily traditional art techniques such as painting and sculpting. He began experimenting with audiovisual equipment and performed as a video-artist. In those days he co-founded the media-collective EyeGasm. He started to specialize in multimedia and made his living as an interface designer of videogames, e-learning and websites. In 2005 Joachim completed his MSc in MediaTechnology at Leiden University. He followed extracurricular courses in Metaphysics, Live Electronic Music and Programming and Music 2 at the Royal Conservatoire. His graduation-project was an experimental research in controlling human motor-functions with a computer. Sgraffito in 3D was shown at Museum Boijmans Van Beuningen in 2008-2009. He was invited to present the museum’s collection of late medieval sgraffito pottery through an artistic intervention. The functional ceramics were brought to life using innovative 3D visualization techniques like CAT-scanning, 3D-printing and Augmented Reality. The project was made possible by Erasmus MC, TNO and AR Lab. He did an artist-in-residency at the European Ceramic Workcentre to support his research. Sgraffito in 3D was presented at the BODW ‘08 in Hong Kong, Test_Lab at V2_, ICTDelta 2009, CHI Conference 2009, Editie NL (television), The Best In Heritage in Dubrovnik, Verbeke Foundation and several books, scientific papers, newspapers and magazines. Joachim collaborated in several projects with the AR Lab and TU Delft such as An Augmented Walk at Kröller-Müller Museum and the first Augmented Reality Atlas. In November 2009 he organized and designed State of the AR, a retrospective exhibition of work by artists and designers developed with the Lab. He realized several new installations for this exhibition: RFID Timeline, Spectator 1.0 and Laterna Magica. In Spring 2010 he designed Pretty Smart Textiles. This exhibition explores the latest innovations today in e-textiles created by Dutch artists and designers. The exhibition was featured on wired.com, de Architect-Interieur, design.nl, ecouterre.com, fashioningtechnology.com, fashionunited.nl, Den Haag TV. In April 2011 the show traveled to TEKO, Knowledge Centre for Smart Textiles, Denmark. Joachim taught the courses DIY-Electronics and Webdesign II at the KABK, Royal Academy of Art and gave workshops at DMY and Berlin Fashion Week. In 2010 the artistic teleoperation network publicwindow.net was launched. Through this network artists can make interactive work behind shop windows accessible for the audience on the street and the Internet user at a distance. Joachim started a foundation for this purpose. During an artist-in-residency at V2_Lab this summer Joachim developed ObserverObject, an interactive self-portrait that enables you to look through the eyes of the artist/artwork at yourself. It is the first in a series of self-portraits as part of an artistic research on the self-image in the world of contemporary media technologies. A prototype was shown at ISEA 2010 RUHR, Test_Lab: SummerSessions 2010 at V2_, Makers Festival and Key Of Life Festival. In 2011 Scheltema Complex followed this research into Self-image through a series of Sundays with installations, workshops and lectures. Rotteveel is currently working on Vision Machines, a series of tools that force the spectator to look at art. This is exhibited in September in the MX7 Gallery in Antwerp.